Digital marketers at agencies and brands are reprioritizing social media and paid search, allocating portions of media spend to programmatic ad buys through demand-side platforms. The argument is sound: Using a DSP gives marketers the opportunity to build brand and convert target audiences via multiple content destinations rather than just one channel. For brick-and-mortar retail chains, geofencing has taken center stage with DSPs. As a performance marketing strategy, geofencing allows for better targeting and measurement.
Join Pontiac Intelligence and Reveal Mobile for a discussion about location-based marketing, channel diversification, ad programmatic buying for multi-location brands. We’ll showcase advertising and privacy best practices for generating in-store foot traffic and sales.
- Keith Gooberman, CEO at Pontiac Intelligence
- Dan Dillon, CMO at Reveal Mobile