How Retail Chains Make the Most of Paid Media During Economic Uncertainty

During economic uncertainty, everything in retail shifts. Consumers pull back. Store inventory piles up. But an important market dynamic goes marketers’ way: ad inventory grows and ad costs go down. Amid a softening economy – recession or not – it’s critical that retail brands continue to advertise.

With ad budgets in flux, brand marketers are continuing to drive growth through smart segmentation and measuring real return on ad spend: incrementality in in-store sales. Join the Reveal marketing team to learn the key to successful campaigns and get practical guidance on finding consumers most likely to convert and measuring what matters most to retailers.