Brian Handly, CEO of Reveal Mobile, discusses how brands and digital agencies are effectively positioning and selling location-based audiences to those who need to buy-in.

In this webinar recording, you'll learn how to leverage privacy-compliant location-based audiences to fuel highly targeted campaigns, from loyalty to competitive conquesting. Featuring four case studies, we show you how various retailers are using location in innovative ways to deliver a better return on ad spend.

What you'll learn:
- Key terminology, so you know what you're getting and what you are selling
- How to understand the differences between location data providers
- How to get the most from your chosen location data vendor


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