The out-of-home industry is undergoing a sea change. As technology transforms what’s possible on OOH buying and measurement, the category is experiencing rapid growth. Marketers are flocking to OOH now that it can be measured as a performance channel while also leaving room for innovation and creativity.
Join Adgile Media and Reveal Mobile for a discussion about the ways moving OOH delivers the metrics that matter to today’s marketers. We’ll showcase two case studies: one campaign designed to drive foot traffic to a national brick-and-mortar chain and another designed to generate e-commerce sales.
- Tom Shea, COO at Adgile Media
- Jon Frangakis, CCO at Reveal Mobile