COVID Summer

As cities across the U.S. have been impacted by the COVID-19 pandemic, retailers have re-opened in fits and starts across the country. 

To understand the impact of the pandemic on retailers, Reveal Mobile took a close look at retail foot traffic in three consumer categories across three major cities.

Our analysis shows that COVID cases in New York City, Miami and Los Angeles have affected dining in at restaurants, shopping for clothes and working out at the gym during the summer months, when these activities are typically at their highest. 

In partnership with mobilads, a digital advertising agency that specializes in out-of-home advertising, we’re sharing the insights in a webinar on Sept. 10, where we analyze these consumer categories and their levels of resilience based on actual foot traffic.

We chose to study New York, Miami and Los Angeles because each city has weathered the COVID-19 pandemic in different ways. Each city has opened different types of businesses at different times and has seen a variety of outcomes in the number of coronavirus cases.

Reveal Mobile’s precise location data is built on a foundation of 360 million monthly location events and a proprietary database of 12 million points of interest consisting of almost all businesses in the U.S. This database is an ideal source of information from which to make observations about foot traffic and consumer activity.