---
title: Geofencing Marketing & Location-Based Marketing Whitepaper
description: Reveal Mobile unravels the technology behind geofencing, location-based marketing, how to visualize and understand it, and how to effectively buy and sell these audiences
---

[![Reveal](https://content.revealmobile.com/hubfs/reveal-logo-gradient.svg "Reveal")](https://revealmobile.com)

### Whitepaper

# Understanding and Selling Location-Based Marketing

# **![LBM-1560x540-AMA_v2](https://content.revealmobile.com/hs-fs/hubfs/LBM-1560x540-AMA_v2.jpg?width=663&name=LBM-1560x540-AMA_v2.jpg)**

The idea of geofencing & location-based marketing isn’t new, but understanding and effectively selling location-based audiences for mobile geotargeting remains a challenge for most agencies and digital sales teams. Advertisers and brands are also faced with a myriad of tools, jargon, and technology which makes what should be straightforward process more complex than it needs to be.

In this whitepaper, Reveal Mobile unravels the technology behind location-based marketing and geofencing mobile advertising, how to visualize and understand it, and how to effectively buy and sell these audiences. Topics include:

- Establishing a baseline of technology and terminology
- Who provides location-based audiences and where to find them
- How to understand, sell, and buy location based audiences, told from the experts themselves, including a unique case study.

### Download the Whitepaper

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