The idea of geofencing & location-based marketing isn’t new, but understanding and effectively selling location-based audiences for mobile geotargeting remains a challenge for most agencies and digital sales teams. Advertisers and brands are also faced with a myriad of tools, jargon, and technology which makes what should be straightforward process more complex than it needs to be.
In this whitepaper, Reveal Mobile unravels the technology behind location-based marketing and geofencing mobile advertising, how to visualize and understand it, and how to effectively buy and sell these audiences. Topics include:
- Establishing a baseline of technology and terminology
- Who provides location-based audiences and where to find them
- How to understand, sell, and buy location based audiences, told from the experts themselves, including a unique case study.