Join us Thursday, Oct 28 at 2 ET / 11 PT
Customer acquisition is the name of the game in retail. When it comes to getting consumers to visit brick and mortar stores, the channel last touched is often out of home. Measuring and justifying the investment in OOH is easy with a performance marketing mindset.
Join us for 30 minutes to learn how you can adopt this mindset and determine if your OOH campaigns are successful, using VISIT Local, the award-winning geofencing marketing platform.
The session walks you through:
- using location data powered attribution reports to understand campaign impact
- how to measure OOH from the start of your campaign through a post-flight deep dive
- how to create custom audiences for extending the value of your campaign to digital media channels
A valid work email is required to register.