New Use Cases for Location-based Advertising

Location-based marketing is front and center with digital marketing agencies of all sizes. The practice has been adopted so widely that new, compelling use cases for location data and location-based ads spring up each day. Thanks to privacy-compliant location data, progressive agencies, even smaller ones, are coming up with innovative ways to deliver transformational value to clients with multiple storefronts or other physical locations.

In this 30-minute webinar, learn how mobilads, a market leader in out-of-home and experiential advertising, connects brands and innovative ad space to create meaningful experiences for consumers -- and transformational value for advertisers. Using location data, mobilads reaches and converts highly targeted audiences, understands and predicts consumer behavior, and effectively measures foot traffic attribution.

Key Takeaways:

• Learn how to connect physical and digital worlds through advertising
• Hear best practices for optimizing ad spend across media
• Get tips on how to identify, find and convert target audiences

Presenter: Craig Cook, CEO at mobilads

Who should attend: Digital marketers, out-of-home and DOOH advertisers, and digital agency leaders